In Vietnam, KFC is debuting a new chicken sandwich with a pink bun made with dragon fruit.
Pink baked goods made with dragon fruit have become popular in Vietnam, after the country struggled to sell excess fruit due to the coronavirus outbreak.
ABC Bakery was first to develop pink, dragon fruit-infused baked goods that became an instant hit in Vietnam.
In Vietnam, KFC is debuting a new chicken sandwich with a pink bun made with dragon fruit in the aftermath of the country’s struggles to sell excess fruit due to the coronavirus outbreak.
Related: A baker debuts dragon fruit bread to help farmers
The chicken chain will begin serving the new Dragon Fruit Burger as a limited-time offering on March 20, a KFC Asia representative told Business Insider. The chicken sandwich, placed between pink buns, will be available for a limited period at a handful of stores in Vietnam.
Baked goods made with red dragon fruit have become popular in Vietnam recently, as the country struggled to sell excess dragon fruit when trade with China dropped due to the coronavirus outbreak.
Dragon fruit baked goods became a massive hit in Vietnam after ABC Bakery debuted pink dragon fruit baguettes in mid-February.
@ Kate Taylor/Business Insider
ABC Bakery founder Kao Sieu Luc invented a new recipe for pink baked goods after hearing farmers discuss difficulties selling red dragon fruit in Vietnam due to the coronavirus.
Vietnam had closed its borders with China due to the outbreak, making it difficult to export the fruit. @ Angela Kao/ABC Bakery
“The red dragon fruits were sold in the past 40.000 dong per kg from farmers, but now they had to sell at 6.000 dong per kg,” the equivalent of the price per kilogram dropping from $1.72 to just 26 cents, ABC Bakery marketing executive Angela Kao told Business Insider. “Yet nobody [was] willing to buy, and the fruits [were] all ripe.”
Kao Sieu Luc began developing recipes that used dragon fruit, creating new pink baked goods to sell at ABC Bakery.
The dragon fruit baguette was an instant hit, drawing massive crowds to locations following the bread’s debut on February 9.
ABC Bakery has since rolled out new items using dragon fruit, including buns and cake. @ Angela Kao/ABC Bakery
By early March, ABC Bakery had gone through more than 30 metric tons of dragon fruit, the equivalent of more than 66,000 pounds. At that time, the bakery chain was using two tonnes — more than 4,400 pounds — of dragon fruit a day.
By Kate Taylor @ read original article on Business Insider