First time ACB recognized as Vietnam’s best this year by leading Financial Times publication, The Banker.
Asia Commercial Bank (ACB) has undertaken a wide-ranging scheme to overhaul its internal banking processes to prepare for banking in the future. Primarily, the bank overhauled its operational efficiency through automation.
To keep better controls on outstanding customer debts, ACB rolled out a debt management system project. The system tracks the progress of a loan, and can put loans into different categories, such as overdue debts and bad debts, as they develop. This can help the bank to focus on these overdue debts and settle them in a timely manner.
Customers have benefited from greater automation as the bank introduced a customer relationship management system, which enables the bank to manage customer information and the sales process effectively, while ensuring a high standard of customer service. Mobile banking has been improved with a modernized app developed through open source technology. A greater emphasis has been placed on the display of functions to make using the app more convenient.
Do Minh Toan, CEO at Asia Commercial Bank, says: “With a strong strategic vision as a leading bank in Vietnam, ACB targets strong financial results, risk management and business ethics; aims to be a pioneer in delivering products and services that meet the needs of customers in their life cycles; and invests in the development of its human resources.”