This past quarter marks the first time that Shopee has successfully claimed the top spot of e-commerce in Vietnam.
According to latest report by iPrice Group, Shopee raked in 34.5 million web visits monthly this quarter. This is a 30% increase compared to previous quarter and an impressive 197% growth since the same period last year. It also surpassed Lazada Vietnam, which had held the first place since the chart’s conception in Quarter 2, 2017.
Lazada Vietnam, despite falling to third, is not far behind Shopee in numbers. This quarter, they gained more than 30.2 million web visits per month, which is only 0.1 million less than the one coming in 2nd – The Gioi Di Dong.
However, the most interesting change this quarter is perhaps Tiki.vn’s amazing 47.59% increase, which brought them up to 29.4 million monthly web visits, their highest ever recorded.
All in all, the top 4 merchants of Vietnam ecommerce are now extremely close to each other in terms of monthly web visits: there are only about 5 million visits in difference between the number 1 (Shopee) and number 4 (Tiki.vn).
Such a close ranking has not occurred before, and it shows e-commerce in Vietnam is getting fiercely competitive.
This took place not long after Tiki.vn managed to acquire US$44 million from China’s largest retailer, JD.com, at the beginning of the year. Another platform in the top 5, Sen Do, also received US$51 million from foreign investors just last August.
In addition, Lazada Vietnam has been backed by Alibaba Group since 2016, while Shopee is a subsidiary of Singapore’s Sea Group. As such, 4 platforms out of the top 5 are known to be backed by foreign investors.
So far this influx of foreign money has proven to heavily influence the e-commerce landscape of the country as these 4 companies, plus The Gioi Di Dong, are leaving the rest of the market quite far behind in monthly web visits.
See the full rankings on iPrice here.
By Truong Dang