The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR and marketing practitioners to approach their target audiences.
EloQ Communications spoke to journalists from Vietnam-based media outlets to find out how the Coronavirus crisis has shaped editorial directions and which information can get attention from journalists.
Through the views of Vietnamese journalists whom EloQ Communications have discussed with, this article emphasizes essential elements that marketers should consider when consulting and implementing their media campaigns.
Here are the excerpts:
Ms. Bao Lan from Phap Luat Viet Nam (Vietnamese Legal newspaper) under the Ministry of Justice: “Business issues become the top matters of concern toward Vietnamese journalism. What reporters want to know now is how the revenue and the profit are affected, whether businesses will cut staff, narrow the operation scale, reduce employee’s salary and their supporting policies for people living standards, etc. Following that, businesses can propose plans to maintain their next steps of operation”.
Mr. Dang Cong Sang from The Dau Tu (the Vietnam Investment Review): “It would be interesting for our readers when it comes to the signs of economic recovery, the potential forecast in the near future, or any initiatives provided by corporates to overcome the pandemic crisis and to create valuable lessons for today businessmen.”
Mr. Do Ngoc Hung, a reporter of The Saigon Times: “Vietnamese journalism also got caught up in the COVID-19 event series, so we are looking forward to informative contents of the initiatives developed by corporates to maximize business activities along with their CSR activities to demonstrate their responsibility to the community at such sensitive time.”
Mr. Tam Phat from Voice of Vietnam Radio (VOV): “When Vietnamese government began the nationwide social distancing program, the idea of “rice ATM” was invented to support the poor affected by the COVID-19. The project is widely spread among the community and made a strong impression on the local journalists. With these free “rice ATMs”, I guarantee that all the newspapers will provide your business with free advertising.”
By Vi Mai, PR Manager @EloQ Communications
Featured image: Quang Huy Le, a reporter of the Saigon Giai Phong Newspaper interviewing a woman at quarantine camp.