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Vietnam’s Nova Group to invade the fashion industry

by My Huyen Cao

Empire Entertainment & Media (Empire E&M), of the Nova Group has just informed the strategic cooperation agreement with MultiMedia JSC Media Joint Stock Company during the signing ceremony this afternoon on November 25.

– Mỹ Huyền

The Vietnam International Fashion Festival 2020 (VIFF) will mark the first activity in the cooperation between the two parties by the series of programs, held at Novaland’s exhibition center, Novaland Gallery in 179 Hai Ba Trung, District 3, Ho Chi Minh City from December 19 to 31.

Nova Group launched Empire E&M last August with the goal to create a leading brand of lifestyle through film activities, fashion, performing arts, beauty pageants, media and talent management training. Mr. Nguyen Thanh Tung, CEO of Empire E&M said the company hopes that the partnership with MultiMedia will boost the fashion industry to develop after the pandemic as well as support the promotion of Vietnam’s cultural image for the international tourist community.

The festival will introduce the leading Vietnamese fashion designers’ collections right after this signing ceremony. The collections will be inspired by Novaland’s projects in Phan Thiet, Ho Tram, Mui Ne and the ecological urban Aqua City project.

In addition, VIFF will introduce music and travel experiences that incorporate fashion, to promote Vietnamese culture and tourism. Ms. Le Thi Quynh Trang, CEO of MultiMedia JSC cum President of Vietnam International Fashion Week and Chairwoman of Council of ASEAN Fashion Designers, said the collaboration with the newly established Empire E&M will bring creative vibes that promote the image of Vietnamese culture to the tourism community more easily.

Besides VIFF, the two parties will launch a Fashion Show program in the 2021 fashion show at Nova Hills Mui Ne Resort & Villas. Along with that, Miss Fitness, the program that search for Vietnamese modern women’s representative image is scheduled to be held in March 2021. This will honor the image of Vietnamese women in the new era.

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