After hitting the shelves of more than 700 E.Leclerc supermarkets, Vietnamese rice continues to be distributed by 253 hypermarkets, more than 3,000 supermarkets and convenience stores across France under the Carrefour distribution system.
Information from the Vietnam Trade Office in France, on September 2 and September 6, the Trade Office, the Vietnamese Embassy in France and their partners will organize the Vietnamese Mid-Autumn Festival on two French distribution systems, Carrefour and E. Leclerc.
Within the framework of this activity, French consumers will be introduced to Vietnamese rice products under the brand name “Vietnamese rice”.
The opening ceremony of the event was held at Carrefour Ormesson and E.Leclerc Viry Chatillon hypermarkets with the presence of the Vietnamese Ambassador to France, representatives of the Ministry of Industry and Trade, the leadership of Carrefour Group France and E.Leclerc Viry Chatillon. Accordingly, rice bags branded “Vietnamese rice” continue to be available on shelves at Carrefour supermarket chain including 253 hypermarkets and more than 3,000 supermarkets and convenience stores across France.
Delegates cut the ribbon to launch Vietnamese rice at Carrefour supermarket (Photo: Vietnam Trade Office in France)
Previously, Vietnamese rice was also sold for the first time on the shelves of 583 hypermarkets, more than 100 other supermarkets under the E.Leclerc distribution system. This is the first step, long and full of potential for Vietnamese rice to assert its brand.
According to the Vietnam Trade Office in France, rice is a key commodity deployed in the Program to promote Vietnamese businesses to join foreign distribution networks of the Ministry of Industry and Trade. The process of defining goals, developing a plan negotiating a contract and officially hitting the shelves in France lasted nearly 2 years.
According to statistics from Customs, in 2021, Vietnam exported more than 17,000 tons of rice to France, reaching 13 million USD, accounting for 2.9% of France’s total rice import demand.
Recently, fried rice using ST25 rice from Vietnam has become a “special lunch” at the Japanese Cabinet Office.
In the brochure located at the Japanese Cabinet Office, ST25 fragrant rice is famous delicious rice from Vietnam. After more than a year of negotiation and quality control, Spice House Co., Ltd. has succeeded in bringing ST25 rice to consumers in Japan.
Commenting on the fact that Vietnamese rice is sold in French supermarkets and becomes a “special meal” in the office of the Japanese Cabinet, Minister of Agriculture and Rural Development Le Minh Hoan said that this is a good sign, a step forward in the process implementing the strategy of choosing the right highlight, bringing Vietnamese rice into the most demanding markets. At the same time, it proves that the quality of rice has changed in a better and better direction.
It also shows that Vietnamese agricultural products, instead of being sold only at supermarkets and small shops of Asian origin in Europe, have now officially set foot in large distribution systems in high-end markets.
@ Vietnamnet