Vietnam Dairy Products Joint Stock Company (Vinamilk) was honoured as National Brand for the sixth consecutive time on November 25.
Since the first recognition of the National Brand in 2010 until now, Vinamilk has had a decade of success in raising the level of Việt Nam’s dairy brand. It has conquered higher goals with the aim of bringing the national brand to the world level.
As the only dairy producer gaining the National Brand for the sixth consecutive time from 2010 to 2022 and the only representative of Việt Nam in the top 50 largest dairy companies in the world, Vinamilk has been closely following the development direction and purpose of the National Brand programme, which not only improves brand value but also aims to build Việt Nam’s brand in the world market, increasing awareness and reputation among global consumers.
According to Bùi Thị Hương, the managing director of Vinamilk, for Vinamilk, the National Brand is not only an acknowledgement but also a responsibility. Over the past 10 years, Vinamilk has been building a brand worthy of the position of a national brand on its steps to reach the international market.
“In the coming time, with Việt Nam’s deeper and broader integration through free trade agreements such as EVFTA and RCEP, Vinamilk will be more active to affirm and develop the value of dairy brands,” Hương said.
Hương said the journey to bring the national brand to the world has proved the worth of Vinamilk’s efforts.
“Although the processing and export of agricultural products is the strength of Việt Nam, the dairy industry almost started with zero. Thanks to grasping opportunities and having the right strategy, since 1997, Vinamilk has exported a wide variety of dairy products to other countries around the world,” she added.
Many types of Vinamilk nutrition products have been sold in more than 54 countries and territories, bringing in export turnover of more than $2.2 billion.
Through milk boxes with the Vinamilk logo or familiar brands of the company such as Ông Thọ Condensed Milk and Dielac Baby Milk Powder, Vinamilk, the most valuable milk brand in Việt Nam, has been widely introduced to international consumers. In many places, even developed countries, people are gradually familiar with dairy products from a Vietnamese brand – Vinamilk – thanks to its quality and prestige.
To affirm and develop Vinamilk’s brand value in both domestic and international markets, Vinamilk has shown a methodical orientation with strategic spearheads, in line with the core criteria under the National Brand programme, which is “Quality – Innovation, Creativity – Pioneering capacity”.
The quality of international standards is the key for Vinamilk’s products to conquer many fastidious markets such as the US, Japan, South Korea, Singapore and China. Meanwhile, the innovation and creativity of the research and development of products, service improvement, international business practices, and marketing help Vinamilk’s brand have a better presence and greater recognition.
With a network of 12 farms, 13 modern factories with international standards and an advanced corporate governance system, Vinamilk has pioneering capacity to develop corporate value and brand name.
Not only selected as the product for the Government Office, participating in major national events such as APEC Forum 2017 and the year of ASEAN Chairmanship 2020, Vinamilk has also represented Việt Nam in international events such as the 2019 Global Dairy Congress in Portugal and Vietnamese dairy brands in China in recent times.
Vinamilk has pushed brand promotion activities in many markets such as Japan, South Korea and Southeast Asian countries, creating a mark for the company and the country’s dairy industry.
“These efforts are Vinamilk’s responsible commitments to contribute to affirming the value and enhancing the reputation of Viet Nam’s national brand on the world level,” Hương said.
Vinamilk’s brand value has been highly valued by prestigious organisations for many consecutive years. In 2020, Forbes Vietnam announced the brand value of Vinamilk at US$2.4 billion, an increase of $200 million year-on-year.
Vinamilk is also the brand of milk most-bought by Vietnamese consumers for eight consecutive years according to surveys conducted by Worldpanel and Kantar. Vinamilk recently stepped up to the top of the top 10 strongest brands in Việt Nam and maintained its presence in the top 1,000 brands in Asia according to the Campaign Asia & Nielsen.
This article was originally published on Vietnamnews