Vietnam is the third largest country in Southeast Asia and offers amazing opportunities to grow your local business. The Vietnam market is surely a great place to expand your business and reach out to a vast audience. In this blog, we will discuss some strategies that will help you get an edge over your competitors.
Shifting your marketing strategies from offline to online is a basic paradigm shift that every brand has been adopting nowadays. There are many ways you can stand out in the market, however, when it comes to online marketing, Vietnam offers many success stories. Brands use social media platforms, websites, influencer marketing, and social advertisements.
About 72% of Vietnam’s population uses the internet and 77% of the population is active on social media, making these aspects an important part of local business marketing. People rely on the internet to search for brands, research new products, and much more. Brands have shifted to online methods to market their products and services.
Penetrating the Vietnamese market is not an easy task and ranks 5th in the internet penetration rate. The Vietnamese market has gone through a lot of miraculous development and is in an accelerating growth stage. To make and develop local businesses in Vietnam, people have been adopting various marketing trends. Let’s have a look at some of these.
Local business marketing in Vietnam
Here are a few local business marketing trends and strategies that might come in handy.
1. Understand your users
To climb up in the marketing game, the first step is to plan, set objectives, and understand your audience. You need to understand who your customers are, where you can find them on the internet, and what they need the most. To do this, you need to speak to your customers through your customer support teams, salespeople, and of course emails.
Send them surveys around your niche, ask what they want from the brand, and understand what they like most about you. Apart from this, you will find a lot of quantitative insights about the users. You can then use this information to develop customer personas that include their location, age, gender, favorite brands, goals, challenges, and much more.
2. Update your GMB profile
Google My Business profile is what shows up on Google when people search for your brand. Make sure you keep your GMB profile updated and robust. All the reviews posted under your brand name, show up on your GMB profile. You can use your GMb profile to aggregate the reviews and repurpose them.
There are various review platforms like Taggbox that help you in collecting all your reviews and display them on a unified platform. You can then showcase these reviews on various channels like websites, social media, emailers, etc. Brands can feature perfect reviews on their Instagram, Facebook, Twitter, etc. by featuring the original customers, this motivates them to post more reviews. And you can uplift your email campaigns by embedding Google reviews in them.
3. Embed reviews on the website
With the above-mentioned review platforms, you can embed Google reviews on the website. These platforms also have customization and moderation features that help you revamp your website’s look and feel. With the increased amount of reviews on the website and in a stunning format, you increase the dwell time and the chances of conversion also increase.
You can also purchase top-level domains (TLD) and redirect users to your website. Having a powerful hold over major keywords, helps you get a higher SEO rank and improve brand awareness.
4. Repurpose reviews on other channels
You can leverage these reviews on various marketing channels. You can use blog posts to showcase reviews at the end of the page. Create storytelling videos, and other attractive content to generate more organic leads and traffic to your website or blog.
This way you generate a loyal customer base, develop brand advocates, drive conversions, and improve brand awareness. You can use a data-driven approach to find the best platforms to foster brand-user relationships.
5. Invest in ads
When you wish to see results quickly, social ads can surely help. Paid media is the fastest way to generate more leads and reach your local audience. Google ads provide your business SERP quickly, they work on a pay-per-click basis, where you pay on the basis of the number of clicks.
You can reach the right target audience, you can base your ads based on demographics, like location, age, gender, etc. Create stunning ads using carousels, test, or simple images that your audience relate to the most. Boost the retention power and recapture prospects who didn’t invest.
As a fast-growing market, Vietnam can be your gold mine to grow your local business. With all the benefits, comes its own fair share of drawbacks as well, that includes having many competitors.
These strategies when used the right way can help you get an edge over your competitors and give your audience to nudge to invest in your brand. Choosing the perfect strategy that not only strengthens your marketing efforts but also improves your online presence is the key to a successful brand image in the market.
We hope this blog helps your local business grow with these techniques.