Have you recently just started out your very own Instagram account and want to know what you could be doing to get more followers? Have you been struggling to gain followers recently but have no idea why or what you should be doing to change this?
These days, businesses, brands, and even just individuals are all being influenced by social media. Just about everyone has access to a phone and most people have some form of social media account. Instagram is by far, one of the most popular social media platforms around with over a billion active monthly users. It is easy to use and a great visual platform.
As a business, Instagram is a fantastic place to market to the public for many reasons, including the fact that it is cheap, or even free, has growth services like Growthsilo for Instagram growth, incredibly convenient, allows for you to access a much larger audience, and more. Finding success on Instagram these days can be hard because of just how much competition there is, so if you are having trouble gaining followers, here is what you should try doing.
Stay on top of hashtags
Gaining followers on Instagram can get incredibly difficult, especially as a new account. If you are looking to find success on the platform you need to make sure that you are making use of all the tools that are available to you in order to reach the right people. One tool that everyone knows about but not too many people know how to use efficiently and effectively, is hashtags. Hashtags are great when it comes to reaching new audiences and making your content more discoverable. It allows for you to push your content to new people that might not yet know about you, and even better, these people will fall part of your niche and target audience.
However, when using hashtags, there are a few things that you need to remember. Always choose only those that are related to your content. Choosing other hashtags will have absolutely no benefit to you. Of these related hashtags, you then want to choose the most popular in order to reach as many people as possible. Last but not least, don’t try and put in as many hashtags as possible. Try to limit it to 4 or 5 so that you don’t come across as spammy or annoying.
There are billions of people on Instagram and even more posts. The life span of an Instagram post is incredibly short and it is easy for your content to get drowned out by the sea of other posts. If you want to become successful on Instagram and to get people to notice you, you need to be posting frequently and consistently.
It is a good idea to make some form of posting schedule for your content so that you know what you want to post and when you want to post it. Reaching your audience at the right time of day is also important.
If you don’t know how to do this yourself, you could try making use of a scheduler that will do this for you automatically making creating a posting schedule that much easier.
Use all the features
In order to keep up with the times and the demand of their users, Instagram has introduced a multitude of new features for users to make use of and post on. This was done as a way to keep the interest of their users and stay relevant. If you are looking to find success on Instagram, you should be taking advantage of everything it has to offer, including all of these posting features.
These features include stories, which last for 24 hours, IGTV, which allows you to post longer videos, Reels, which allows you to post short form in the moment videos, and even Instagram Live which lets you share a live video feed with your viewers.
Last but not least, the key to success on Instagram is engagement. As a new account it can be difficult to receive engagement, especially if no one can see your content. The best way to get people to notice you and to encourage users to engage with you is by engaging yourself.
Instagram offers so many ways in which you can engage with an audience from direct messaging, to liking and commenting on posts, sharing other users’ content, and even following users that you would like to follow you.