Doodle Brands – an acclaimed Design Thinking Brand Innovation company and network inspired by the fast-changing, every-day lives of people in Vietnam and Asia – has just announced the marriage of Design Thinking and Brand Innovation.
Design Thinking to Brand Innovation can help business owners to create a brand that looks good and works well so the owners can delight their customers.
Doodle Brands is one of the first companies in Vietnam to focus on Brand Innovation through Design Thinking. The company is also one of the few key partners of LUMA, the world’s leading Design Thinking Institute.
“By applying Design Thinking to Brand Innovation, we have a strong competitive edge — in fact we have TWO competitive edges as we can combine ‘insights’ with ‘creativity’.” said Chris Elkin, Founder of Doodle Brands.
“We help leaders innovate, co-create and design brands, products and services through human-centered design” – Chris added.
According to a research by Vietnam Insider, the expertise of Doodle Brands covers a range of industries from real estate, education, retail, FMCG, automotive and technology to the co-working sector.
“For over 20 years, we’ve succeeded by getting closer to customers, aligning people around a shared way forward together and making brands that spark the imagination and delight customers.” Chris told Vietnam Insider at the launch event.
Talking about how dynamic Design Thinking Brand Innovation company was born, Chris said”
“It all happened when we decided to call time on our globe-trotting, corporate careers. We knew we wanted to introduce a new kind of brand innovation to the market. But first, we had to get to the core of our own brand identity!
On a mountaintop in Argentina, we were writing down our goals and scheming ideas — in other words, we were doodling! Then we stared into the clear skies and imagined ourselves ‘up there’, looking down at our planet Earth – our ‘blue dot’. There really is no perspective more powerful. On that blue dot – every living person we’ve ever known. Who are we? What do we need? What do we cherish? What do we hold most dear?
This was our eureka moment. We realised simultaneously the power of changing perspective and the magic art of doodling together. This is how we wanted to collaborate with ambitious brands and leaders, helping them to innovate and make long-lasting, rewarding connections with their team and customers.”