PR and creative agency launches wholly-owned offering as it restructures in Vietnam.
Regional PR and creative agency Vero recently announced the launch of a wholly owned offering in Vietnam.
The Vero office in the country includes a team of PR and digital-focused account managers, planners, creatives, and media and influencer relations specialists who share a goal of building impactful stories and delivering integrated campaigns for local and international brands.
Vero is an ASEAN based PR, social, digital and creative agency focused on serving clients in the largest, fastest growing ASEAN markets. In addition to Vietnam, it has offices in Thailand, Myanmar, and Indonesia and has operated through partnerships in Vietnam for the last decade.
“In Vietnam, earned attention remains at the core of what we do, and we are seeking to generate impact for our clients through great creative and great digital capabilities,” said Mr. Raphael Lachkar, Vero’s Director in Vietnam. “We are pleased to announce a wide array of digital services in addition to the existing public and media relations offering we have in Vietnam.”
The agency has already started supporting historical clients and new partners. Among other projects in 2019, Vero supported the launch and the first event in Vietnam of Asian martial art property ONE Championship, has been powering a regional PR campaign for Central Group Vietnam, and has partnered with Daikin to launch a full scale integrated corporate communication outreach.
Vero has also kick-started several research projects in Vietnam to gain insights and better serve clients. One research project focuses on the impact influencer marketing makes upon millennials in Hanoi and Ho Chi Minh City.
The study reveals that nearly 60 per cent of millennials are more likely to trust a brand after seeing an influencer post about it. The outreach team in Vietnam can match influencers, both macro and micro, to suit brand identities and key messaging and to reach a wider yet niche audience.
“The importance of Vietnam as a market in the ASEAN region cannot be underestimated,” said Mr. Brian Griffin, Managing Director of Vero. “There are a lot of really talented people in Vietnam and market forces are all headed in the right direction. Our goal is to provide clients with the most comprehensive marketing services offer in the large, fast-growing ASEAN region markets. And Vietnam is a very important part of this.”
Vietnam’s economy is expected to grow at more than 6.5 per cent through 2020. FDI is projected to surge this year, with a significant increase in quality investment. And Vietnam’s young, educated and tech-savvy workforce continues to attract Fortune 500 companies.
2019 has been a pivotal year for Vero in the region. The agency was shortlisted as Southeast Asia PR consultancy of the year by the Holmes Report, and landed Campaign Asia’s PR campaign of the year Gold Award. The momentum also allowed the agency to turn to new markets, launching an office in Jakarta and the Philippines and winning a number of new regional accounts for governments and multinationals.