Japanese global apparel retailer announces arrival in Vietnam.
Japanese global apparel retailer UNIQLO officially announced its launch date in Vietnam on November 5 in Ho Chi Minh City.
The brand’s first store, UNIQLO Dong Khoi, will open on December 6 in the southern city.
To support the launch, UNIQLO also unveiled Elevate Everyday, a beautiful visual campaign introducing LifeWear to Vietnamese customers. The campaign celebrates the vibrant culture and optimism of Ho Chi Minh City through its most prominent innovators and illustrates how UNIQLO LifeWear enriches each moment of life in the city.
“UNIQLO Dong Khoi is one of our largest UNIQLO stores in Southeast Asia and we hope it will become a magnetic new focal point of Ho Chi Minh City’s lively retail scene,” said Mr. Osamu Ikezoe, Co-Chief Operating Officer at UNIQLO Vietnam. “The store will offer both Saigonese and international visitors a unique shopping experience, with a full line up of LifeWear for men, women, and kids available on three levels. We look forward to welcoming our first customers on December 6.”
The Elevate Everyday campaign emphasizes how LifeWear responds perfectly to the specific life needs of all who call Ho Chi Minh City home, elevating the day-to-day moments of its people through a combination of function, quality, and style. The campaign’s lead video closely follows a diverse and popular cast from the city’s milieu, in business, sports, arts, and fashion. Each personality connects LifeWear to their own unique Ho Chi Minh City moments, offering special insights into how LifeWear can elevate everyday moments for everyone in the city.
The Elevate Everyday cast includes Ngo Thanh Van, a multitalented artist and iconic Vietnamese woman; Bui Tien Dung, a footballer; Helly Tong, a model and entrepreneur; Tran Hien, a model and activewear enthusiast; Qui Duc, a writer and interior designer; Pixself, a photographer and passionate skater; Thu Anh, a model and actress; Minh Ngoc, a model; Mai Cat Tien, an actress and graphic designer; and Duong Xuan Hieu.