Short videos on destinations to be shown on media app to a global audience.
The Vietnam Community Tourism Association (VCTC) under the Vietnam Tourism Association (VITA) has signed an agreement with TikTok, a media app creating and sharing short videos, to introduce Vietnam’s beautiful landscapes.
This deal is part of efforts by local authorities to promote Vietnam’s tourism and diversify information for visitors, and is within VCTC’s efforts in the digitalization of the tourism industry during Industry 4.0.
VCTC will operate an account on the TikTok platform to introduce unique tourism products under the name “CTC Group Tour”, offering diverse products from members through videos showing the features and beauty of different areas of the country and tour packages from tour operators.
Members of VCTC will produce videos, while TikTok is responsible for organizing training courses for partners on how to create effective clips.
The Vietnam National Administration of Tourism’s Tourism magazine also partners with TikTok Vietnam to develop content on the TikTok platform. TikTok also supports Tourism magazine to implement programs promoting Vietnam’s tourism in the 2019-2020 period with the theme “#HelloVietnam”. The program targets drawing 100 million views and posting 30,000 short videos on Vietnam’s landscapes and people.
“As smartphones have become indispensable for millions of people, we believe this is a great channel to promote local culture and heritage,” Mr. Nguyen Lam Thanh, Policy Director at TikTok Vietnam, said at the signing ceremony.
Launched in 2016 on iOS and Android, TikTok is now present in more than 150 markets. The number of smartphone users installing TikTok reached 1 billion at the beginning of this year, with about 12 million in Vietnam.
The number of foreign holidaymakers to Vietnam in the first four months of 2019 was nearly 6 million, a 7.6 per cent increase against the same period last year, according to the Vietnam National Administration of Tourism. It expects to welcome some 18 million international visitors this year, compared to 15.5 million in 2018.