Shopee, Tiki and Lazada retained their positions as the top three e-commerce platforms in the Vietnamese market in the second quarter of 2019 while Sendo surpassed Thegioididong to become the fourth largest site for the first time.
According to the Map of E-commerce in Viet Nam recently published by market research firm Iprice Insight, Shopee led by traffic with average monthly website visits of nearly 38.59 million.
It was followed by Tiki and Lazada with average monthly website visits of 33.72 million and 28.31 million, respectively.
The quarter saw a change in the fourth and fifth position with Sendo beating Thegioididong to become the fourth largest e-commerce platform by traffic for the first time with average monthly website visits of nearly 28.05 million, compared with 25.35 million of Thegioididong. Sendo’s efforts to deploy technology and improve delivery services were responsible for the impressive advance.
Among the top five e-commerce platforms – Shopee, Tiki, Lazada, Sendo and Thegioididong – in the quarter, Sendo was the only player to see its web traffic grow by more than 10 per cent against the previous quarter, iPrice noted in the release.
Viet Nam’s e-commerce market in the second quarter also saw new player Voso, an e-commerce unit established by local telecom giant Viettel, receiving 211,700 web visits last month, 12 times that of May. Although the site was officially launched earlier this month, Voso has been receiving users since April.
iPrice Insights added that the local market’s performance in the second quarter showed more positive results than in the same period last year. Each player among the 10 most visited platforms saw web traffic slipping by three million visits on a monthly basis in 2018’s second quarter, but this year’s average fall was merely 400,000 visits per month.
This considerable change demonstrates that the local e-commerce market has become more stable and that online consumers not only shop during seasonal sales but also on regular days.
The competition is growing fierce in Viet Nam’s e-commerce market, which is anticipated to reach US$10 billion by 2022.
The ranking was forecast to see significant changes in the last quarter of this year when e-commerce platforms would offer more promotions and discount programmes to stimulate shopping as the year-end approaches.
Iprice Insight is run by iPrice Group, a price comparison platform in seven markets, including Malaysia, Indonesia, Singapore, Hong Kong, Thailand, the Philippines and Viet Nam.
According to a report on VNS