Vietnam has opened its doors to tourists since March 15. However, businesses and management agencies need to have a more systematic and comprehensive program to attract tourists, especially international visitors.
“Going for a hole” to wait for international guests
Mr. Hoang Van Vinh, Chairman and General Director of VA Ekatenrinburg Investment Company Limited, which owns 375 5-star standard rooms and 2 yachts in Nha Trang, said that the business has prepared both human resources and equipment. ready to welcome international guests.
However, for the past few days, there have been no visitors while businesses have lost billions to pay salaries, electricity and water to maintain hotel operations. “The hotels in Nha Trang are all in dire straits. At this rate, the business cannot survive and has to close until there are international guests,” said Vinh.
As for Ms. Thu Phuong, the owner of a hotel chain on Hanoi’s Old Quarter, said that after 2 years of the COVID-19 pandemic raging, from 10 hotels she now only keeps 3. All 3 of these hotels have been repaired. , ready to welcome international guests.
If before the epidemic, hotels in Hanoi’s Old Quarter area were operating at full capacity and never had empty rooms, but now only about 5% (excluding motels) are still in operation and can only sell. scattered a few rooms for domestic guests with the price of 1/5 compared to before.
“In order to prepare for the arrival of guests, in addition to refurbishing the facilities and recruiting new staff. Hopefully, after opening, the hotel will soon welcome guests, but not yet,” Phuong said.
A representative of Viet A Hanoi Tourism Joint Stock Company shared: “After the first and only reluctant vacation after more than 10 years of operation, we are looking forward to the days of returning to work. Currently, the door is open like this, but no partners have booked or booked tours yet. Because we mainly receive international guests, it will probably take about 6 months for businesses like us to start having customers.”
Other businesses specializing in selling domestic tours to foreigners in the Old Quarter area also said that it will take a while to start welcoming international visitors. The reason is, most international visitors usually take from 6 months to a year to prepare for a trip.
In addition, businesses think that the message of opening up is clear, the most important thing at this time is specific instructions, a unified regulation so that businesses can feel secure to deploy, information to foreign partners as well. as international tourists.
Promote the image of Vietnam more
Mr. Nguyen Van Dung, an English tour guide for the inbound market (welcoming international visitors to Vietnam), said that in the 2 years of closure, the guides did not know when to welcome guests but still sat back. together, make beautiful scenes of Vietnam and explain to international tourists who can’t enter Vietnam yet. “The guides pass on those pictures to each other to wait for the day to welcome guests back to Vietnam as soon as possible,” Dung said.
Mr. Ha Van Sieu (Deputy General Director of Vietnam National Administration of Tourism) said that the reopening of international and domestic tourism activities from March 15 means the end of the pilot phase. Destinations across the country are safely welcomed.
In the coming time, in order to effectively promote tourism recovery, Vietnam National Administration of Tourism has determined that communication will take the lead in two aspects: information and communication, promotion of market connections through the media. parameters, social networks; direct sales and marketing channels of travel agencies, airlines, service establishments, especially overseas Vietnamese representative agencies, international media agencies.
Vietnam Tourism has had a tourism promotion program “Live fully in Vietnam” and the tourism industry will focus heavily on this program. The program focuses on conveying a meaningful message to invite friends and tourists from all over the world to come to Vietnam under the new normal conditions, ensuring safety, attractiveness and exciting and vibrant experiences with Vietnam. Vietnamese culture and nature.
It is not easy to pull human resources back to the tourism industry
At the seminar “Opening up to tourism after COVID – Hot issues to be solved” on March 20, Pham Ngoc Thuy, director of Quang Ninh Department of Tourism, said that in order to restore tourism, one of the problems Need good preparation is human resources. Because, in the past time, when the epidemic was complicated, the shift of labor from the tourism and service sectors to other industries was very large.
“It is not easy to pull this source of labor back, not all want to return immediately. Obviously, although tourism has opened, it is not certain, so it is necessary to think about pulling workers back. We believe that high-quality tourism is not a 5-star or 6-star hotel, but a “5-star, 6-star person”, if you can’t do it, you won’t have good quality tourism in time. Workers in this industry must be properly trained,” said Mr. Thuy.
Mr. Hoang Anh Dung, Sales Director of Ambassador Cruise Company, said that the plan in the near future, besides targeting partners in potential markets in Asia such as Taiwan, Korea, and further afield. are Europe, America, the business also focuses on domestic customers.
“Previously, we had 75% foreign visitors and 10-25% domestic visitors. Domestic customers are even more difficult to serve than foreign guests, with 5-6 star service they expect better”, Mr. Dung said, adding that this requires training staff to meet the requirements. demand of tourists, further is to meet fastidious markets such as Europe, America, Canada.