Fifteen short films about Hanoi will be broadcasted on the US’s Cable News Network (CNN) to promote the Vietnamese capital.
The broadcasts are the result of a memorandum of understanding (MoU) on the city’s tourism promotion in 2019-2024 signed between the city and CNN in May this year.
The 60-second clips will feature reasons why Vietnam and Hanoi in particular has become more attractive to visitors, Hanoi’s natural beauty and local people, tourism and culture.
The film will be screened in Asia Pacific, South Asia, Europe, North America and the Middle East until October 21.
Hanoi and CNN previously engaged in a tourism promotion campaign worth USD2 million, from January 1, 2017 to December 31, 2018.
This campaign proved effective as it helped increase CNN viewers’ awareness of Hanoi by 86% in 2017, and 91% in 2018, according to BDRC Continental, one of the UK’s largest independent research consultancies.
2018 was a successful year for the capital city’s tourism sector with a record high 5.74 million foreign visitors, up 16% on-year.
Hanoi will host Vietnam’s first Formula 1 race next year and the 31st Southeast Asian Games (SEA Games) in 2021.