34% of customers of online services providing personal financing in Vietnam prefer Apple mobile devices. Samsung takes second place with 27% of customers using its smartphones. OPPO follows with 17%. With the overall share of 78% split by these three companies, other brands are lagging significantly. These are the findings of the international holding Robocash Group after studying the data of more than 337 thousands unique customers who have used its financial service in Vietnam this year.
Remarkably, these findings stand in contrast with the figures in neighboring countries. For instance, most customers of the company in the Philippines and Indonesia prefer Chinese and South Korean brands attracted by extensive product lines at an appropriate quality-price ratio. iPhone owners comprise only 8.2% and 4.8%, respectively.
At the same time, it seems that Apple users in Vietnam try to be specific as much as possible when considering funding facilities. They usually visit 6.2 pages per session on average, which is one of the lowest figures among 50 most popular brands. It differs them significantly from Intex owners viewing the most number of pages – 10.3 pages per session. Customers using Obi (9.9), Nomu (9.7) and Pantech (9.7) are catching up with them.
In terms of the highest time spent per visit on average, Nomu owners take the first place using the opportunity to look through the website very carefully. Compared to them, Meizu and Spice users take the least amount of time for that.
Robocash Group is an international financial group operating in the segments of consumer alternative lending and marketplace funding in Europe and Asia. The company develops robotic financial services providing lending to customers in Vietnam, Russia, Kazakhstan, Spain, the Philippines, Indonesia and India and operates the own EU-based p2p investment platform. The group develops products completely in-house using artificial intelligence, machine learning and data-driven technologies to provide precise and comprehensive risk management, comfort and speed for customers and efficiency for business.