Orient Commercial Joint Stock Bank (“OCB”) and Generali Vietnam Life Insurance LLC (“Generali Vietnam”) have officially announced their 15-year strategic exclusive bancassurance partnership which aims to develop financial and insurance solutions, expand distribution channels, promote the application of advanced digital technology, and enhance customer experience.
Under the agreement, OCB will be the exclusive distributor of Generali Vietnam’s life and health insurance products to meet customers’ needs in healthcare, protection, savings and investment. Generali’s pre-eminent products such as VITA – Live Confidently; VITA – Golden Shield; VITA – Live Optimistically; VITA – Live Prosperously; and etc., will be distributed via OCB’s country-wide network and online channels.
Ms. Tina Nguyen – Generali Vietnam CEO said: “We have enjoyed and valued our partnership with OCB over the last two years and now look forward to building on our excellent business performance together under this new exclusive partnership. This strengthens our relationship even further and highlights our commitment to work together to develop customized solutions and products that will cater different OCB customer segments. This commitment is based on our mutual strengths in data analysis, digital capabilities and shared focus on customer centricity.”
Mr. Nguyen Dinh Tung, CEO of OCB, said: “The exclusive partnership between OCB and Generali recognizes the increasing development and success of the bancassurance model in Vietnam to leverage and enhance the strengths of both sides, bringing mutual efficiency as well as benefits for customers. I hope this signing ceremony will be the foundation for OCB and Generali’s cooperation in developing and distributing high quality life insurance products to meet the needs of each customer segment and earn long-term trust from customers.”