Novaland announces plans for 2019

Property developer aims to deliver 5,900 condominiums and 2,300 hospitality products this year.

Novaland has recently announced it will continue to focus on the real estate market in Ho Chi Minh City and expects to introduce around 4,400 apartments, townhouses, and villas and endeavor to hand over about 5,900.

It will become active in the hospitality sector with NovaTourism, which has three main product brands – NovaHills, NovaBeach and NovaWorld – and introduce about 2,300 other hospitality real estate products.

This is also part of its plan to realize Phase 2 of its business strategy, with two key areas being real estate and tourism services.

The company’s goal is to coordinate with consultants and professional operators to create excellent destinations for both local and international tourists, to turn these places into tourism – hospitality – entertainment centers of the region, contributing to the imprint of Vietnam on the global travel map.

Novaland also said it will focus on developing destinations with great tourism potential, such as Phu Quoc Island, Can Tho, Ho Chi Minh City, Ba Ria Vung Tau, Phan Thiet – Binh Thuan, Ninh Thuan, Cam Ranh – Khanh Hoa, and Quang Nam – Da Nang.

NovaTourism will consist of eight main categories: hospitality, transport, logistics, food culture, modern shopping, entertainment services, travel, and local tourism development.

Brands to be introduced into the market include NovaHills Resort and NovaBeach. NovaHills will consist of projects with a scale of less than 100 ha, located in an area with hilly landscapes, and include a full range of utility services for accommodation, food and shopping for tourists, and entertainment areas. The first project launched is NovaHills Mui Ne Resort & Villas.

NovaBeach, meanwhile, includes projects with a scale of less than 100 ha located in coastal areas and including a full range of accommodation, shopping, and other entertainment. The first project to be launched is NovaBeach Cam Ranh Resort & Villas.

NovaWorld’s recreational and resort complex includes projects over 100 ha, integrating many resort activities with various forms of accommodation such as villas, hotels, second homes, and commercial townhouses with high-class entertainment, theme parks, safari parks, and golf courses, etc. Each part of NovaWorld will follow a main theme and create its own special and unique accents for tourism in selected developed regions.

Preparing for the deployment of tourism services, Novaland focuses on building strategic partnerships with many leading brands in the world and in the country. It has signed a deal with the Hoa Binh Group as a construction contractor for NovaBeach Cam Ranh Resort & Villas and with Ricons JSC as a construction contractor for NovaHills Mui Ne Resort & Villas.

Novaland put into operation Azerai Can Tho Eco Resort and Anantara Mui Ne Resort last year. By the end of 2018, it had developed and delivered around 6,000 real estate products with the right quality and commitment to customers.

Source: Vneconomics

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