Vietnam has long been regarded as a major potential market to seek partners and franchisees by many leading international F&B franchisers, thanks to its positive economic growth rate, increasing consumer spending, and culture of entrepreneurship which is ideally suited to franchising.
As of April 2020, the Vietnamese Ministry of Industry and Trade (MOIT) reported that there were more than 235 foreign brands registered as franchising businesses in Vietnam, and over 50 percent of total franchise contracts signed were in F&B sector.
Ms. Winnie Lam, Chief Operation Officer, Colliers Vietnam shared: “The F&B industry has shown strong recovery since Covid-19 regulations were relaxed in October last year, and macroeconomic trends make it attractive for innovative F&B concepts to thrive in Vietnam: consumers are increasingly willing to pay a premium for good dining experiences and operating costs continue to remain low relative to more developed markets.”
MakanSingapore, the first F&B franchise fair dedicated to bringing F&B franchising opportunities from Singapore into Vietnam, is holding a virtual event on March 25 & 26, 2022. The event aims at providing a platform for F&B entrepreneurs and potential franchisees in Vietnam to network and connect with 30 of Singapore’s nationally-recognised F&B brands that have proven and successful business concepts.
The two-day event is expected to welcome 2,000+ F&B investors, business operators and industry enthusiasts who are constantly looking to learn more about exciting F&B concepts that can be brought to Vietnam. Attendees will be able to learn more about the 30 selected brands and their offering through exclusive brand presentations. From MICHELIN-bib brands to iconic Singaporean food names, each brand has been curated such that it can be brought in as an innovative F&B concept for the Vietnamese consumer.
In addition, the event will feature keynote speeches and panel discussions from leading international industry experts, as well as a ‘Franchise 101’ series which focuses on sharing insights on the investment thesis for F&B franchising and the process of setting up a successful franchise business.
MakanSingapore is co-presented by Simple Group and Colliers Vietnam, and is supported by Enterprise Singapore, a statutory body under the Ministry of Trade and Industry of the Government of Singapore. The event is in partnership with Cekindo, an Incorp Asia Company and various business associations based in Vietnam, including the Singapore Business Group and Singapore Business Association Vietnam.