“Creating a dish is like creating a symphony of flavors. It’s a mix of many touches from western to eastern flavors. We may even make a cuisine composed of Indonesia and Vietnam flavors, thus creating harmony, strengthening the people to people ties of Indonesia and Vietnam.”, the famous Indonesian Chef, William Wongso said when introducing spice products to HCMC market.
Despite the difficulties posed by Covid-19 pandemic, Vietnam and Indonesia recorded encouraging news toward the end of 2021. The total trade of the two countries achieved the 10 billion USD target in the first 11 months last year. According to the General Department of Viet Nam Customs, in January-November 2021, Vietnam and Indonesia recorded a trade value of 10.27 billion USD, an increase of 39.90% from USD 7.34 billion USD in 2020.
Representing 45% of ASEAN’s economy, Indonesia and Vietnam continue to collaborate and explore new and innovative areas of cooperation and be the engine of rapid regional economic growth. This weekend, the Consul General of Indonesia in HCMC – Mr. Agustaviano Sofjan – introduced the event Indonesia Spice-up the World to share the cuisine from Indonesia by inviting HCMC business people to experience the variety of spices from Indonesia.
Indonesia aims to set the program targets 4,000 Indonesian restaurants overseas by 2024 and estimate the total value of Indonesian spice products exports to reach 2 billion USD. Vietnam will be the big market to this program with its young and dynamic consumer market, the Consul of Economic Affairs – Ms. Soneta Asmara said. In 2020, the value of culinary spices exported from Indonesia equals US$1.02 billion.
Following the government program, Indonesian businesses shifted their marketing strategies in Vietnam. Mr. Danny Hidajat – Managing Director of We Link – said the company has temporarily changed its strategy. The company’s strategy was previously designed to exhibit Indonesian food products with the Bakmie individual food kiots. This year, the company plans to introduce many of Indonesia traditional dishes to the Vietnam market and accelerate the use of the country’s spice products.