Ho Chi Minh City is one of the top 8 destinations in Asia where tourists stay the longest, according to statistics from the travel platform Agoda.
In the latest report from the global network travel platform, which features 4.2 million hotels and resorts worldwide, the slow travel list in Asia highlights eight standout markets: Khao Lak (Thailand); Seoul (South Korea); Perhentian (Malaysia); Tokyo (Japan); Siargao (Philippines); Pekanbaru (Indonesia); Ho Chi Minh City (Vietnam); and Ahmedabad (India).
In the first five months of 2024, international visitors to Ho Chi Minh City were estimated at over 2.2 million, an increase of more than 32% compared to the same period in 2023. Domestic visitors reached nearly 14 million, up 1.6% from the same period last year. Total tourism revenue exceeded 76 trillion VND, an increase of nearly 14% compared to the same period last year.
According to the Ho Chi Minh City Department of Tourism, the city’s tourism sector has heavily invested in the nighttime economy, identifying it as a strategic solution to boost the entire sector. Nighttime entertainment, dining, and services are among the three key tourism product groups being focused on, contributing to a significant increase in tourist spending at night, accounting for 70% of total spending when visiting the “City that never sleeps.” The department also believes that the nighttime economy will contribute to economic development, create jobs and income for workers, and maximize local resources to attract tourists, creating new momentum for social development.
Additionally, the Ho Chi Minh City Department of Tourism has launched a tourism stimulus program for 2024, highlighted by the second Ho Chi Minh City Water Festival in 2024.
The second Ho Chi Minh City Water Festival in 2024 will take place at various locations: Nha Rong Wharf – Saigon Port, Bach Dang Wharf Park, Saigon River Park, the Nhieu Loc – Thi Nghe Canal area, Sao Viet Wharf (District 7) , Binh Dong Wharf (District 8), Suoi Tien Cultural Tourism Area, and other tourist destinations in Thu Duc City and various districts of Ho Chi Minh City. The festival will feature 22 cultural, entertainment, artistic, culinary, and sports activities along the river, combined with experiential activities, shopping promotions, and other stimulus programs throughout the city.
Parades on the river, a recreated floating market from the Mekong Delta, a Fruit Week on boats, cultural and artistic spaces, folk games, a river culinary competition, themed miniatures, and tours have all been prepared, promising to bring a diverse and vibrant festival season for residents and visitors.
To date, over 100 businesses have announced and applied discount policies and promotional programs for shopping, dining, sightseeing, and tours for residents and visitors. Notably, 15 famous brands are offering electronic vouchers with up to a 50% discount with no quantity limit for airlines, applicable to passengers flying to Ho Chi Minh City during the Water Festival event. The stimulus programs offering discounted tickets for artistic performances during the second Water Festival in 2024 have also been announced and informed to the public and visitors.
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