The only premier summit looks into the future of business from the perspective of a digitally-savvy consumers fully embrace a complete digital ecosystem – providing deep, engaging customer experiences through to powerful business insights.
The 2-Day Summit focus on competing and meeting customers’ expectations with a micro focus on key pillars in Omnichannel Content & Commerce, Personalization, Artificial Intelligence, Customer Experience, Customer Analytics, Social Media & Brand Management, Ecommerce/Enterprise Marketplace.
Here are the Key Highlights of the event:
OMNICHANNEL CONTENT & COMMERCE
The Vietnamese e-commerce market is expected to grow to $10 billion by 2022. In fact, Omnichannel shopping, e-marketplaces, and the continual advancement of social networks have all led online and offline retail to grow at a rapid pace within Vietnam.
At the Premier Digital Summit Vietnam online focus on how Covid-19 has accelerated the shift toward digitization for many businesses across the country and the need to create meaningful engagement with consumers in every channel. Developing and serving the right content for the right place and time to increases brand awareness and creates a consistent customer experience across channels.
PERSONALIZATION & CUSTOMER EXPERIENCE
Personalization helps you gain insights the process that creates a relevant, individualized interaction, optimizing the experience of the user and improve customer experience. We focus on the need to have personalization to improve customers experience, helps drive sales, and increases customer loyalty.
We will discuss the needs to build into the core of the experience and impact every point of interaction. Site search, browsing data, product recommendations, landing pages, and all other interaction points that should work cohesively to build a complete picture of each visitor across their journey.
AI is also benefiting the eCommerce in a large way. AI is revolutionizing the mobile app world and the whole structure of businesses. AI has helped in improving user experience and increasing brand awareness. It is helping the startups, manufacturers, and retailers to set a new example in the industry.
Here, we shall discuss how is Artificial Intelligence improving the traditional shopping experience and e-commerce? What are some of the ways Artificial Intelligence has dominated the world of e-commerce? How it provides personalized recommendations? And, how it provide more interactive solutions to the customers with real-time voice assistance to the users and how it has largely contributed to improving the user experience.
We will focus on the tips of enriching customer experience and marketers taking a step back looking at the different types of data they have. Then they should determine the data and technologies that provide customers with the kind of experiences they expect going forward.
SOCIAL MEDIA & BRAND MANAGEMENT
In a changing retail landscape, with ecommerce becoming a mainstream way of shopping, customers expect social media content, advertisements included, to be targeted to their interests. Brands and retailers need to start combining e-commerce with physical activations to offer a meaningful customer experience.
Here, we shall look into examples and companies using digital strategy gearing toward and creating a unified and joined-up experience for customers at each and every touchpoint, and this extends to social media channels which is critical to customer perception and conversion.
Join #ThePremierDigitalSummit Vietnam 2022 for FREE and access valuable discussions with estemeed speakers and panelists in the digital industry. Book your calendar and visit the event virtually on 20 – 21 April 2022 at www.digitalsummitsea.com