The Ministry of Health (MoH) has launched its #onhavanvui (#happyathome) campaign on the video-sharing network TikTok to encourage social distancing in Việt Nam’s fight against the COVID-19 pandemic.
Snappy videos on handwashing, mask wearing, health declarations and other preventative measures against the disease have been shared on the MoH’s official account at @boytevietnam since Sunday.
TikTok users are encouraged to post creative videos of activities at home, from cooking (#onhanoitro), exercising (#onhakhoemanh), dancing (#onhagiatri) or dressing up (#onhalamdep) to lift their mood and connect with the community amid the disease.
Leading content creators and celebrities have joined the campaign and showed their talents for making creative videos at home.
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The campaign’s theme song “Sao anh chưa về?” (Why are you not home yet?) is performed by teen-pop idol AMEE.
As of Friday, the MoH account with the main hashtag of #BYT_nCoV, was followed by 15,000 users with more than 40,000 likes and one million views for its 22 animated videos on COVID-19 prevention.
TikTok is the most popular social network among Vietnamese Generation Z – who were born between 1996 and 2005.
The application hit 12 million users per month in Việt Nam in the first quarter of 2019.