The next 5 years’ promotion programs will present Hanoi as a new destination of sport, Vietnam’s gateway to tourism.
On May 20, Hanoi signed a cooperation with cable television CNN to promote the capital in the period 2019-2024.
Therefore, each year the promotion program has its own theme: 2019 – “Hanoi open with you”; 2020 – “Hanoi: ready to depart”; 2021 – “Hanoi: more like a tourist destination”; 2022 – “Hanoi: Creative Center”; 2023-2024 – “Hanoi: a leading mindset”. VNExpress, a local media reports.
The promotional budget from 2019 to 2023 is USD 800,000 per year, and in 2024 only 200,000 USD.
Product through CNN Production in the next 5 years will include advertising films of 30-60 seconds, including films promoting F1 racing in Hanoi and introducing 2021 SEA games.
In addition, the US There. TV channel also produces 30 minutes of programs such as: Keepers, Hanoi, SEA Games, Hanoi – Technology City, Hanoi – Future City …
The above content will be broadcasted on many digital, television and social networking platforms. CNN. Broadcasting region includes Asia Pacific, Europe, and Middle East, North America and South Asia.
Before that, Hanoi and CNN Signed a communication cooperation package, from January 1, 2017 to December 31, 2018, worth $ 2 million.
Evaluating the effectiveness of the communication package about Hanoi, independent consulting firm BDC Continental (UK) said the level of improvement in the science of Hanoi by advertising advertising was 86% in 2017. and 91% in 2018.
n 2018, Hanoi received 26.3 million tourists, an increase of 10% over the same period; International visitors reached more than 6 million, an increase of 21.3%. Number of tourists coming to Hanoi from 4 areas of campaign deployment CNN Are all growing, according to the BDC Continental.
This promotional campaign received the best Tourism Promotion Campaign Award in 2018, in the 8 Asia-Pacific Tourism Promotion Organization (TPO) Forum.
Hanoi, the capital of Vietnam, is known for its centuries-old architecture and a rich culture with Southeast Asian, Chinese and French influences. At its heart is the chaotic Old Quarter, where the narrow streets are roughly arranged by trade. There are many little temples, including Bach Ma, honoring a legendary horse, plus Dong Xuan Market, selling household goods and street food.
In 2019, Hanoi ranked 4/25 peak destinations in Asia, and 15/25 top destinations in the world voted by visitors on this page.