While the fashion world is settling down because of the developments of Covid-19, 18 Vietnamese fashion designers and brands presented their collections at Aquafina Vietnam International Fashion Week 2020 from December 3 to 6.
– My Huyen
Vietnam International Fashion Week 2020, with the theme “The Future Is Now” was the achievement of many elements to bring the fashion back on stage. The slogan “The Future Is Now” – “Now is Here” – “Here is Vietnam” expressed the hope to overcome Covid-19 fear, causing a lot of fashion campaigns canceled in 2020 internationally.
Aquafina Vietnam International Fashion Week 2020 activated Vietnam image on the fashion world map that has been in idle mode, waiting for the Covid-19 crisis to end. The shows introduced how the fashion industry adapted the new normal and go forward with the costumer behavior’s change after the pandemic.
For the first time in 10 years, design students’ collection shared the stage with top designers such as Nguyen Cong Tri in Aquafina Vietnam International Fashion Week and brought their young and fresh vibe to the shows. The collections at the event series will be posted in the AFAB (ASEAN Fabulous) application for fashion international designers and brands.
Chairwoman of The Council of ASEAN Fashion Designers (CAFD), Ms. Trang Nguyen said that the application of AFAB and Aquafina Vietnam International Fashion Week 2020 will be an opportunity for fashion brands to reactivate local market and penetrate the international market.