Vietnam ranks near last in e-commerce parcel shipping speed among Southeast Asian

On average, an e-commerce parcel in Vietnam takes 5.6 days to reach its buyer – longer than in most other Southeast Asian countries and more than doubled that of Thailand, according to the latest research from iPrice Insights and Parcel Perform.

Researchers at iPrice Insights along with the delivery tracking software platform Parcel Perform have completed a survey of more than 80,000 e-commerce parcels from five Southeast Asian countries, namely Vietnam, Thailand, Malaysia, Singapore, and Indonesia. The target was to provide a data-driven point of view on the region’s parcel shipping network and how it’s affecting e-commerce at a whole. Here are some of the most notable results.

Source: iPrice Insights & Parcel Perform

Speedy delivery is still a challenge

According to the survey results, 34.1% of e-commerce consumers in Southeast Asia are still unsatisfied with the quality of the parcel delivery services they’re getting. In Vietnam, this percentage is slightly lower at 33.7%, which is still higher than that of Thailand and Singapore.

The main reasons causing this unsatisfaction are related to delivery speed.

In particular, among the unhappy consumers, 37% complained that their parcels arrived late and another 33% thought the overall delivery time was too long. On the other hand, only 1.48% said that they were worried about parcel damages.

The researcher also noted that there is a clear correlation between delivery time and satisfaction rate. On average, if delivery time increase by three days, satisfaction rate will decrease by 10-15%.

These key results show that there is a very high demand among Southeast Asian e-commerce consumers for speedy and timely delivery. However, meeting this demand still proves to be a challenge for parcel shipping services.

Vietnam’s shipping speed ranks low

The research goes on to calculate the average delivery time for each of the five country. According to the analysis, in Vietnam, an e-commerce parcel takes 5.6 days to reach its buyer. This is higher than most of the remaining four countries, bar Malaysia, and more than doubled that of Thailand, where consumers only have to wait 2.5 days for their parcels on average.

Moreover, parcels in Vietnam arrive late by up to 24 hours on average, which is the highest among the five countries and far exceeds even the one ranking second, which is Thailand with 7 hours on average.

Source: iPrice Insights & Parcel Perform

Surprisingly, even with such a low delivery speed, Vietnam still has 51.4% consumers saying they were completely happy with the country’s e-commerce delivery. This result speaks for the general positive outlook that Vietnamese consumers have for the country’s e-commerce industry.

The researchers at iPrice Insights also noted that such bad parcel delivery service might soon be a thing of the past for Vietnam as more and more delivery services and e-commerce platforms are coming up with their own solutions. Among the notable movements are Tiki’s 2-hour delivery program and logistics company Ninja Van’s new partnership with Grab.

Source: iPrice Insights & Parcel Perform

Parcel Perform is the leading carrier-independent parcel tracking software platform for e-commerce merchants covering 600 logistics carriers worldwide. Established in 2016, Parcel Perform offers the most comprehensive parcel tracking data for e-commerce businesses to track, analyse and optimize their e-commerce delivery experience. Parcel Perform is based in Singapore, Vietnam, and Germany and serves thousands of customers globally.

In addition to its core B2B business, the company also offers a tracking service for end-consumers called Parcel Monitor ( Accessible to the general public, users can subscribe to delivery updates, see results in multiple languages and save their parcels for future reference. For more information, visit

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely in; Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 500 million products and receives about 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals. For more information, visit

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