Vietnam International Bank (VIB) has just been honored as the “Most Innovative Banking Brand” in Vietnam for the year 2018 by Global Brands Magazine.
After analyzing VIB’s brand strategy and communication activities, the representative of Global Brands Magazine said that VIB, in 2017 and 2018, kept creating innovative approaches, helping the bank be completely different from other financial institutions. When implementing promotional strategies for branding and promoting business, VIB focused on four elements, including innovative products, customer centricity, conscientious sales team and effective sales tools which are based on modern technologies. These factors are important keys for the sustainable development of the bank.
According to GBM, VIB cooperated with creative start-ups such as DesignBold and Lego to host design contests and create marketing documents for customers, simulate the future of the Vietnamese financial sector for children’s experiences or host events for the community with approaches that are appreciated. In Vietnam, VIB is the only financial institution awarded by GBM this year.
Global Brands Magazine is a leading brand publication providing its readers with the latest news, opinions, discussions, highlights and features sourced by expert analysts on various brands across the world. Every year, the UK-based magazine develops a series of awards to recognize enterprises with exceptional and outstanding brands, products and services. The panel of judges is comprised of GBM’s editorial board, financial media representatives, and global brand experts. They discuss, review these nominations and interview leaders of nominated organizations directly.
In March of 2018, VIB was honored as the “Digital Bank of the year 2017” by The Asset which is the leading financial magazine based in Hong Kong. The mobile-banking application MyVIB was awarded the “Best retail mobile banking experience of 2017” by The Asset as well. The international media has claimed MyVIB as an innovative product thanks to the app’s new features which are constantly evolved to meet the customer’s daily financial management needs, such as MyVIB Social Keyboard that allows users to pay anyone right on the keyboard of any social chat app. Another feature of the app enables users to search, compare information as well as book domestic and international air tickets and pay essential service invoices. VIB customers can also log in the application by using biometric technology such as Face ID and Touch ID.